Outerwear Style: Inspired for Next Winte...

On the Hill Style: Note to Self for 2009-2010 SEASON Just because the season in North America is just about over, we can’t forget that on the hill outerwear style will once again be back next year. For that reason, we dug up a little Roxy inspiration – in the form of a video and pro insight  Read more...

Nikita 2010 Outerwear Shoot: Sneak Peak...

The ladies of Nikita have just wrapped up their yearly outerwear shoot.  These girls are the epitome of unique style, from their hard core riding to their on-hill fashions. Not only to they kill it on their snowboards, but they’re just the kind of girls you want to chill with. On their trip,  Read more...

Nikita Post-Party: Miss SuperPark Contes...

Not only do the girls at Nikita love to snowboard, but they can sure throw a party!  So, if you’re planning on heading to Snowboarder Magazine’s 5th Annual Miss Superpark Contest at Mammoth, you’d be silly to miss Nikita’s Party! When: Thursday, April 2nd.  Party starts at 9pm Where: Contest  Read more...

Best Spots for Spring Skiing and Snowboa...

Ahhh, spring is here.  Although most of us love the last ditch efforts of mother nature in the form of spring dumps and blue-bird days, there is a little bubble of sadness that our favorite season is coming to an end once again…until next November, of course.  So, it’s pretty crucial that  Read more...

RadGalz Hosts ‘Galz Gathering̵...

RadGalz, Canada’s original female action sport event and promotions organization founded in BC in 2002, and Horseshoe Resort in Ontario are hosting the ultimate GIRLS snowboard and ski get-together day called the ‘Galz Gathering’. The Gathering is open to all ages and all abilities of female freestyle  Read more...

Roxy Team Fashion Report from Chicken Ja...

Street styles have taken over the mountain!  And leave it to the Roxy girls to give you the most up-to-date info on the latest trends.  From long jackets and skinny jeans to shorter jackets with baggy pants that sag, straight fit to pleats, solid satin to patterns, the Roxy team has it covered!  And,  Read more...

Mascot Superpipe Contest to be Held at t...

The anxiously-awaited Roxy Chicken Jam is almost upon us.  On March 27th, Roxy will kick off their 5th annual Roxy Chicken Jam.  The All Girls Slopestyle and Superpipe Snowboard Competition will include pro invite like Erin Comstock, Jamie Anderson, Torah Bright, Hana Beaman, Kimmy Fasani, Gretchen  Read more...

Retro Ski Day at Eldora...

We all love slipping into our old one-pieces, tight ski pants, jeans and, let’s not forget neon.  But, as I got ready for Retro Ski Day at Eldora Mountain Resort yesterday, I couldn’t help but think this year might be a little confusing.  I mean all of our favorite ‘old school’  Read more...

Torah Bright Shows the Nylon Crew How to...

Torah Bright met up with Dani Stahl, Style Director at Nylon Magazine, on a tour of the Roxy Snowboard Factory in Washington.  Imagine…kickin’ it with Torah where all the magic begins.  The girls make their own boards, and Torah takes her up to Mt. Hood to learn how to ride it!  Dani  Read more...

Spring Break on the Slopes…How to ...

Ahh, spring break is finally here.  And if you are one of the lucky people who plan a ski trip for your spring break, you are most likely counting the days.  I mean, what could be better than spending a week at Jackson Hole, Vail, Aspen, Tahoe, Whistler or any of the other amazing ski resorts in North  Read more...

Sarah Burke Trick Tip...

So maybe we can’t all ski like Sarah Burke. But we can at least try!  Last summer ahlivv girl Sarah Burke showed us how.   First check out her tip video. Second, prepare yourself for the challenge.  As we roll into spring, this means preparation for summer ski and snowboard action – camps  Read more...

Nikita’s Maribeth Swetkoff Takes o...

After two hours of sitting in my plane on the runway, I was beginning to think that I would never make it to the Asian Open in Japan.  My two traveling buddies were DC’s Jonas Carlson and Luke Anderson (Jamie Anderson’s older brother), who had taken a Nyquil and Valium cocktail just before  Read more...

Nikita Chickita After-Party…Holla!...

The 2009 Nikita Chickita will close in the usual spirits, with awards and a party at Lakanuki Bar in the Village.  Dance the night away with the ladies of Nikita!

How To: Boardslide a Rail or Box on Your...

Claire DeMeyer, ahlivv Team Girl A boardslide is the second progressive step in hitting rails or boxes on your snowboard.  The first step is to 50/50 the rail, which is simply sliding the feature parallel.  A boardslide will allow you to progress into sliding the rail backwards or spinning.  When  Read more...

Hannah Kearney: ‘Why I love my Nik...

As I write this blog I am the number one female mogul skier in the world. I have never had this honor and I am enjoying it thoroughly.  I earned this current title by winning the first world cup in France, getting third in Quebec, and first and second at two competitions in Utah.  I am in Vancouver  Read more...

Who is Nomis?...

As we walked into Day 2 at SIA, and reviewed our meeting schedule, I noticed we had a meeting with Nomis that afternoon. As I read it off to Allyson and Ashley, someone overheard us and said “Nomis? What’s Nomis?”. Now, to those of you in the know, I’m sure you’re chuckling  Read more...

SIA 2009 Lowdown...

The SIA Snowsports Tradeshow is the one time every year when athletes, sales reps, marketing teams and the heavy hitters of the industry get together to plan for next snow season. It is one trade show that everyone is psyched to be at, and for industry people, it’s like a reunion each year. Our first  Read more...

How To: Ollie...

Diane Damra, ahlivv Team Rider The ollie is the most important, basic and fundamental trick in snowboarding, or skateboarding. Snowboarding without knowing how to ollie is, well, not really snowboarding because it’s the foundation that all other tricks are based on. Unfortunately, I spent my first  Read more...

How To: Ski Moguls...

Hannah Kearney’s Guide to Skiing the Bumps I know that skiing the moguls may be intimidating at first, but the sooner you try them, the sooner you will have a new favorite run on the mountain.  I don’t actually remember learning to ski moguls because I was 2 at the beginning of my skiing career  Read more...

The Fire Behind Dragon: A Goggle Fit Gui...

I had the chance today to talk to a veteran rep here in the Rockies, Denise Arnette. Not only has she been repping for over 10 plus years but she is at the top of her game while juggling being a mom and pregnant with number two. She has been a sales rep for Dragon for 9 years and is very knowledgeable  Read more...

Girls of Nikita: Meet Kelly Stoecklein!...

In an effort to keep our ahlivv girls interested, we’ve decided to profile the raddest people we work with in the action sports retail world. It is no surprise that the fabulous, bad-ass ladies of Nikita are at the top of our list. So, m eet Kelly Stoecklein! Kelly is the Marketing Director for all  Read more...

Girls of Nikita: Meet Jamie Craig!...

Check out Jamie Craig of Nikita. Not only is she a stellar Nikita sales rep, but she is pretty, we mean, really, cool as well. One of our faves (yes, we definitely pick favorites), Jamie is 100% a Nikita ambassador and an ahlivv girl through and through. She embodies the brand and the true spirit of  Read more...

Learn a Snowsport – Get it Girl!...

January is always a time for new beginnings, lofty personal goals, and aspirations to take on new challenges. But, did you know that January is also National Learn a Snowsport Month?…That’s right girls! So, whatever your dream – want to learn to ski or snowboard, switch over to telemark skiing,  Read more...

Tip of the Week: Invest in Layers...

Most of us spend most of our ski/snowboard budget on our outerwear.  But, layering is such a key part of keeping warm in the cold and wind.  Quality layers will make the most of your outerwear, and layering with wicking systems will soak up sweat, keep out moisture and allow breathability, making  Read more...

You Know You’ve Taken Mountain Casual ...

Your ‘dress-up’ outfit involves Sorels. You haven’t touched your makeup bag in a month. You’ve started to think that ‘hat head’ is in style. You’ve said ‘Why would I waste money on getting my hair done in the winter?’ You make fun of people who aren’t wearing Sorels, and are wearing  Read more...

Crazy Deal on Tickets to Winter Park, Co...

So we are all super aware of the down sides of this bummer economy – empty pockets, lots of mac and cheese dinners, and if you’re like me, maybe you’re a little overdue on your roots. But let’s take a minute to focus on the positives. For example, our friends over at Intrawest have come up with  Read more...

Once You Go Banana, You’ll Never G...

Eminence BTX Roxy Edition Snowboard Diane Damra, ahlivv Team Rider I wasn’t really sure what to expect with the new banana rocker technology and magne-traction snowboards. I’ve heard so many things and it seems that people either love it or hate it. I guess I did expect to catch my edge a couple  Read more...

Outerwear Evolution...

Diane Damra, ahlivv Team Rider Over the past few years, we have watched the progression of outerwear style in the ski and snowboard world. Yes, or course we all remember those ‘too hot’ neon jackets, and old school onesies, around the time of the rear-entry ski boot. But, as we find ourselves in  Read more...

an ahlivv fun day...

I met up with Diana, Claire, and Randa Shahin on Thursday for a Keystone girls only shred-sesh. We took our first ride up the brand new gondola, late morning and couldn’t wait to check out Keystone’s temporary park (in the process of moving to new location). Keystone’s park did not disappoint.  Read more...

Halloween on the Mountain...

Halloween on the Mountain  Fall is so suddenly leaving signs that Mother Nature is ready to bring winter and blanket the mountains in snow all for the pure enjoyment of riding and skiing down them. However, there is almost a rite of passage before the flakes start their flurry, and that is the age  Read more...

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