Just because the season in North America is just about over, we can’t forget that on the hill outerwear style will once again be back next year. For that reason, we dug up a little Roxy inspiration and real life ahlivv girl style on the hill and in action.

The ladies of Nikita have just wrapped up their yearly outerwear shoot. These girls are the epitome of unique style, from their hard core riding to their on-hill fashions. Not only to they kill it on their snowboards, but they’re just the kind of girls you want to chill with.

Not only do the girls at Nikita love to snowboard, but they can sure throw a party!  So, if you’re planning on heading to Snowboarder Magazine’s 5th Annual Miss Superpark Contest at Mammoth, you’d be silly to miss Nikita’s Party!
When: Thursday, April 2nd.  Party starts at 9pm
Where:
Contest – Mammoth Mountain Terrain Park
Nikita Party – Lakanuki [...]

Ahhh, spring is here. Although most of us love the last ditch efforts of mother nature in the form of spring dumps and blue-bird days, there is a little bubble of sadness that our favorite season is coming to an end once again…until next November, of course. So, it’s pretty crucial that you use this last few weeks at the best spots for snow, sun and some apres action too!

RadGalz, Canada’s original female action sport event and promotions organization founded in BC in 2002, and Horseshoe Resort in Ontario are hosting the ultimate GIRLS snowboard and ski get-together day called the ‘Galz Gathering’. The Gathering is open to all ages and all abilities of female freestyle skiers/snowboarders and will be a no pressure day [...]

Street styles have taken over the mountain! And leave it to the Roxy girls to give you the most up-to-date info on the latest trends. From long jackets and skinny jeans to shorter jackets with baggy pants that sag, straight fit to pleats, solid satin to patterns, the Roxy team has it covered! And, when you ride like Torah and her teammates, you can make just about anything the new ‘It’ trend!

he anxiously-awaited Roxy Chicken Jam is almost upon us. On March 27th, Roxy will kick off their 5th annual Roxy Chicken Jam. The All Girls Slopestyle and Superpipe Competition will include pro invite like Erin Comstock, Jamie Anderson, Torah Bright, Hana Beaman, Kimmy Fasani, Gretchen Bleiler, Kelly Clark and more. Qualifiers will compete with the pro athletes for a chance at the $50,000 combined prize purse.

We all love slipping into our old one-pieces, tight ski pants, jeans and, let’s not forget neon.  But, as I got ready for Retro Ski Day at Eldora Mountain Resort yesterday, I couldn’t help but think this year might be a little confusing.  I mean all of our favorite ‘old school’ trends are coming back [...]

Torah Bright met up with Dani Stahl, Style Director at Nylon Magazine, on a tour of the Roxy Snowboard Factory in Washington. Imagine…kickin’ it with Torah where all the magic begins.

Ahh, spring break is finally here. And if you are one of the lucky people who plan a ski trip for your spring break, you are most likely counting the days. I mean, what could be better than spending a week at Jackson Hole, Vail, Aspen, Tahoe, Whistler or any of the other amazing ski resorts in North America. No work, endless days on the mountain, apres parties, and let’s not forget that hot Australian snowboard instructor…pretty awesome, right? So, the last thing you want to do is spoil your trip by not being prepared! So, I’m sure this isn’t your first rodeo, but here are some tips to prepare yourself for a week of snow, sun and spring riding!

So maybe we can’t all ski like Sarah Burke. But we can at least try! Last summer ahlivv girl Sarah Burke showed us how. So as we roll into spring, prepare yourself for a little summer ski and snowboard action. Get caught up on some tricks, challenge yourself for next year’s ski and snowboard seasons.

One plane, four trains, 6 busses, and 48 hours later, we finally arrived at ALTS Bandai Resort around midnight. Since I had missed the practice day for the slopestyle course, I woke up and went straight into my qualifying runs, where I competed with about 50 other girls. I made it through to the next round and then had two perfect practice runs through the course before the semi- finals. Too bad I didn’t ride as well during the contest! I didn’t make it to finals so I had the next few days to just hang out and enjoy myself!

The 2009 Nikita Chickita will close in the usual spirits, with awards and a party at Lakanuki Bar in the Village.  Dance the night away with the ladies of Nikita!

A boardslide is the second progressive step in hitting rails or boxes on your snowboard. The first step is to 50/50 the rail, which is simply sliding the feature parallel. A boardslide will allow you to progress into sliding the rail backwards or spinning. When I was learning how to boardslide I was very intimidated by doing an ollie into a boardslide. I learned the wrong way which was doing an ollie onto the box 50/50 then rotating my body to make my board perpendicular to the box. With my ‘How To Boardslide’, I will hopefully teach you the right way… and the steezy way, since that is the most important part of snowboarding, right?

As I write this blog I am the number one female mogul skier in the world. I have never had this honor and I am hannahlarge.jpgenjoying it thoroughly. I earned this current title by winning the first world cup in France, getting third in Quebec, and first and second at two competitions in Utah. I am in Vancouver now for the Olympic test event and am hoping to continue my with consistent results. As a member of the US Freestyle team, I wear a uniform at all competitions and training camps, but in my personal training I am free to express my own style. With five weeks off over the holidays I had ample opportunity to sport my new Nikita outfit.

Not only was Nomis started by pro snowboarder Simon Chamberlain, and his two brothers, Andre and Matt, but their outerwear includes design collaboration from three of the best designers in the snow industry – Trent Bush, Jordan Grace and Jeremy Osmond. And, if you’re wondering what the heck a ‘Nomis’ is? It’s Simon spelled backwards, as in Simon Chamberlain…clever, huh? I was surprised myself. The brand is based around Simon’s vision of creating outerwear that reflects street style. And Nomis has it dialed.

The SIA Snowsports Tradeshow is the one time every year when athletes, sales reps, marketing teams and the heavy hitters of the industry get together to plan for next snow season. It is one trade show that everyone is psyched to be at, and for industry people, it’s like a reunion each year.

The ollie is the most important, basic and fundamental trick in snowboarding, or skateboarding. Snowboarding without knowing how to ollie is, well, not really snowboarding because it’s the foundation that all other tricks are based on. Unfortunately, I spent my first 5-6 years snowboarding doing it completely wrong. See here’s the thing, doing an ollie is not simply jumping up and down on your snowboard (I know, I was shocked too). To properly perform an ollie, you take advantage of your snowboard and use that to propel you higher than you could hope to jump alone. Having a solid ollie will take you anywhere you want to go with your snowboard – jumps, big spins, urban on rails, spinning on rails – the possibilities are endless.

Hannah Kearney’s Guide to Skiing the Bumps
I know that skiing the moguls may be intimidating at first, but the sooner you try them, the sooner you will have a new favorite run on the mountain.  I don’t actually remember learning to ski moguls because I was 2 at the beginning of my skiing career and [...]

I had the chance today to talk to a veteran rep here in the Rockies, Denise Arnette. Not only has she been repping for over 10 plus years but she is at the top of her game while juggling being a mom and pregnant with number two. She has been a sales rep for Dragon for 9 years and is very knowledgeable of the goggle and sunglass world. I asked her to give me tips on fitting goggles and what to look for when making your choice in the vast world of eye protection. In addition, she gave me her favorite style, why Dragon loves Leanne Pelosi and one of the many mantras Dragon boasts to set them apart from the competition. Thanks, Denise, for your support of of the ahlivv team!

In an effort to keep our ahlivv girls interested, we’ve decided to profile the raddest people we work with in the action sports retail world. It is no surprise that the fabulous, bad-ass ladies of Nikita are at the top of our list. So, m eet Kelly Stoecklein! Kelly is the Marketing Director for all of Nikita USA. Nikita is by far one of the sickest brands in women’s action sports, and once you get to know Kelly, you will get why we love Nikita…and Kelly!

Check out Jamie Craig of Nikita. Not only is she a stellar Nikita sales rep, but she is pretty, we mean, really, cool as well. One of our faves (yes, we definitely pick favorites), Jamie is 100% a Nikita ambassador and an ahlivv girl through and through. She embodies the brand and the true spirit [...]

January is always a time for new beginnings, lofty personal goals, and aspirations to take on new challenges. But, did you know that January is also National Learn a Snowsport Month?…That’s right girls! So, whatever your dream – want to learn to ski or snowboard, switch over to telemark skiing, or get your best friend up there with you, now is the time. Ski Resorts in 22 states are hosting learning programs and encouraging people to take a lesson from a professional.

Most of us spend most of our ski/snowboard budget on our outerwear. But, layering is such a key part of keeping warm in the cold and wind. Quality layers will make the most of your outerwear, and layering with wicking systems will soak up sweat, keep out moisture and allow breathability, making the job of your outerwear easier.

So, layer up to optimize your outerwear…and your time on the mountain! Check out layering options and find the right pieces for you.

Your ‘dress-up’ outfit involves Sorels.
You haven’t touched your makeup bag in a month.
You’ve started to think that ‘hat head’ is in style.
You’ve said ‘Why would I waste money on getting my hair done in the winter?’
You make fun of people who aren’t wearing Sorels, and are wearing makeup and/or have their hair done.
You [...]

So we are all super aware of the down sides of this bummer economy – empty pockets, lots of mac and cheese dinners, and if you’re like me, maybe you’re a little overdue on your roots. But let’s take a minute to focus on the positives. For example, our friends over at Intrawest have [...]

Diane Damra, ahlivv Team Rider

I wasn’t really sure what to expect with the new banana rocker technology and magne-traction snowboards. I’ve heard so many things and it seems that people either love it or hate it. I guess I did expect to catch my edge a couple times during my first few runs (from here-say). [...]

Diane Damra, ahlivv Team Rider

Over the past few years, we have watched the progression of outerwear style in the ski and snowboard world. Yes, or course we all remember those ‘too hot’ neon jackets, and old school onesies, around the time of the rear-entry ski boot. But, as we find ourselves in the middle [...]

I met up with Diana, Claire, and Randa Shahin on Thursday for a Keystone girls only shred-sesh. We took our first ride up the brand new gondola, late morning and couldn’t wait to check out Keystone’s temporary park (in the process of moving to new location). Keystone’s park did not disappoint. We started hiking immediately [...]

Halloween on the Mountain
 Fall is so suddenly leaving signs that Mother Nature is ready to bring winter and blanket the mountains in snow all for the pure enjoyment of riding and skiing down them. However, there is almost a rite of passage before the flakes start their flurry, and that is the age old celebration [...]