Billabong: Inside the Brand
The Who, What, Where Behind the Billabong BrandPerhaps you know a little something about the Billabong brand. You probably know the style. Surely you have You’ve seen it inYou know the brand. One of those progressive brands rooted in the surf lifestyle. It’s true. You love the styles. But do you know what actually makes them tick? Well, the ladies of ahlivv sat down with the brains and creative minds of one of our favorite brands. We decided to share it with you because, if you’re going to be rockin’ Billabong, you should know what they’re all about.
WHO: Who was at their 10-Year Anniversary of Billabong Pro Maui – All Girls Tour?
Billabong kicked it this February in Maui’s Honolua Bay Ritz Carlton opening the event with a Donovan Frankenrieter concert. The celebration was shared with surfers, media, sponsors and eventually PUBLIC! All ticket proceeds went to Project S.E.A.
WHAT: What are their Campaigns for 2009?
Billabong is hitting the world strong with new and exciting campaigns that can be found in Teen Vogue, Nylon, Surfing and FOAM magazines.
WHERE: Where does Billabong’s Design Team think up these beauties.
Billabong is hitting the world strong with new and exciting campaigns that can be found in Teen Vogue, Nylon, Surfing and FOAM magazines.
WHERE: Where does Billabong’s Design Team think up these beauties.
The Billabong design team, led by Mandy Robinson, describes this season’s three colllections:
Grafitti Garden. Think 70’s folk & bohemian glamour. Inspirations include Coachelle, annual Cali music fest known for balmy days, Hollywood it-girls, who are running rampent on every mag cover across the nation and even our political vibe, one that our time will most likely never forget. Find light weight jersey knits or breezy chiffon. AVALON& FERN TANKS. Gold hardware and exposed zips. MINNE SKIRT. Dainty florals mirroring old school Liberty prints. KENYA TUBE.
Grafitti Garden. Think 70’s folk & bohemian glamour. Inspirations include Coachelle, annual Cali music fest known for balmy days, Hollywood it-girls, who are running rampent on every mag cover across the nation and even our political vibe, one that our time will most likely never forget. Find light weight jersey knits or breezy chiffon. AVALON& FERN TANKS. Gold hardware and exposed zips. MINNE SKIRT. Dainty florals mirroring old school Liberty prints. KENYA TUBE. Wind and Sea. Spring weather. Tropical destinations. Inspired by the beach culture and of course the Billabong girl. Focus is ease and comfort; our favorite season. Stripes, dyes and textures for that beach vibe. Thoughtful fabrications that are light weight, washed down and easy to care for. Long tiered skirts. MARCELLA DRESS. Kitschy and conversational prints and textures. SAVANNAH HOODIE.Hint of pastels. OLIVIA DRESS. The only must, warm weather.
Designer’s Closet. Surf culture of the mid-late 80’s. Channeling old school, original, Billabong graphics. How surf originally defined itself. Tribal print. CHECK ME OUT TANK.Multi colored geo print. DOTTIE BOARDSHORTS. Fringe. TWO TIMES VEST.
Inpirational. Reminiscent. Thoughtful. Choose your touch. Be Inspired Each Time You Get Dressed.
Check Out Billabong’s Spring/Summer Line on ahlivv.com Now.
Leave a Reply
You must be logged in to post a comment.
