For the Love of It!

I am thrilled to be on what some may call a “green kick.” But truly it’s not a kick. However, it is this “kick” that gave me a deeper look into myself and the world of boardsports, the realm of online retail and the changing face of the global community.

The past few months, the last year really, has been not only a lesson on life and business, but also a lesson on being true: true to oneself in the face of obstacles. I love the outdoors – it is part of boardsports. The snow and magestic mountains (yes I am sounding hoaky) and then the surf and the sand… But most importantly, there is fresh, clean air and a cleansing of the soul that happens amidst mountain peaks, flakes of snow, crisp spruce, sea salt on the skin, and the gentle roll of the ocean.  It is there in mother nature’s majesty where we find peace and… ourselves. How could I forget? In an industry full of mega brands and “who’s who” I even found myself drinking some damn koolaid.  Done. And done.

So I rea

Latest from Shop

Element Fall Collection. Enjoy.

Element Fall Collection. Enjoy.
Element Eden is about making a difference and finding inspiration. Sounds familiar to the hearts and souls of ahlivv girls everywhere. Be unique,  Read more...
Latest from Fashion

Element Fall Collection. Enjoy.

Element Fall Collection. Enjoy.
Element Eden is about making a difference and finding inspiration. Sounds familiar to the hearts and souls of ahlivv girls everywhere. Be unique,  Read more...
Latest from Surf

Surf Las Olas: Making Girls Out Of Women

Surf Las Olas: Making Girls Out Of Women
Katie Brown What better way to learn to surf than with a bunch of girls,  while staying in a villa on the ocean, and enjoying massages, yoga  Read more...
no, it is not
Latest from Video

ahlivv Throws Poolside Party With Fashion Show

Katie Brown

ahlivv Poolside Party from ahlivv on Vimeo.
fashion+0102

If you haven’t figured it out by now, we’re just  not the type of ladies who like to take things lying down.  So, when we received our summer shipment from our favorite brands, plus some new ones that we were psyched to introduce, we decided we needed to celebrate.  This was a perfect excuse to kick it with some old friends, make some new ones, show

off ahlivv’s summer style and celebrate our first official summer as ahlivv!

So, on May 29th, ahlivv threw a Poolside Party.  We pulled out all the stops; awesome food, drinks, and even a new conconction called ahlivv JUICE.  DJ Majai even came all the way from Summit County to spin for the occasion.  We set up our store, and topped off the evening with an ahlivv fashion show.  ahlivv owner Courtney Pugh collaborated with buyer Allyson Rhoads, mixing our brands and adding props, accessories, the works.  The result: fabulous fashion show!

Even better, we’re thinking about recreating this event this winter…stay tuned!

View More Event Photos

Latest Poll

Which Action Sport(s) Do You Enjoy?

View Results

Loading ... Loading ...

Snow

Outerwear Style: Inspired for Next Winter

On the Hill Style: Note to Self for 2009-2010 SEASON Just because the season in North America is just about over, we can’t forget that on the hill outerwear style will once again be back next year.  Read more...

Nikita 2010 Outerwear Shoot: Sneak Peak

The ladies of Nikita have just wrapped up their yearly outerwear shoot.  These girls are the epitome of unique style, from their hard core riding to their on-hill fashions. Not only to they kill it on  Read more...

Nikita Post-Party: Miss SuperPark Contest

Not only do the girls at Nikita love to snowboard, but they can sure throw a party!  So, if you’re planning on heading to Snowboarder Magazine’s 5th Annual Miss Superpark Contest at Mammoth,  Read more...

Best Spots for Spring Skiing and Snowboarding

Ahhh, spring is here.  Although most of us love the last ditch efforts of mother nature in the form of spring dumps and blue-bird days, there is a little bubble of sadness that our favorite season is  Read more...

RadGalz Hosts ‘Galz Gathering’ at Horseshoe Resort

RadGalz, Canada’s original female action sport event and promotions organization founded in BC in 2002, and Horseshoe Resort in Ontario are hosting the ultimate GIRLS snowboard and ski get-together  Read more...

Surf

Surf Las Olas: Making Girls Out Of Women

Katie Brown What better way to learn to surf than with a bunch of girls,  while staying in a villa on the ocean, and enjoying massages, yoga and wonderfully yummy, healthy food.  Surf Las Olas is the  Read more...

ASP Top 17 Prepare for Explosive Showdown at Roxy Pro Gold Coast

Pictured: Stephanie Gilmore (AUS), 21, reigning and two-time ASP Women’s World Champion, will begin her campaign for a third consecutive crown at the upcoming Roxy Pro Gold Coast pres. by LG Mobile. COOLANGATTA,  Read more...

Lifestyle

Video

ahlivv Throws Poolside Party With Fashion Show

Katie Brown ahlivv Poolside Party from ahlivv on Vimeo. If you haven’t figured it out by now, we’re just  not the type of ladies who like to take things lying down.  So, when we received  Read more...

ahlivv Am Team Footie

The ahlivv shop currently sponsors 2 pro athletes, Sarah Burke and Hannah Kearney, and 2 amateurs, D Damra and Claire DeMeyer. ahlivv is committed to the progression of women’s action sports at the pro  Read more...

Photos